I have been blogging for a few years and, admittedly, the blogging world is a jungle. Only the fittest – those with the biggest advertisement budgets – survive.
Some blog posts have been more popular than others and yet, attracting an audience – and keeping it – proved more difficult.
I will concede translation doesn’t interest everyone. For most, the sheer sight of the words grammar, syntax, terms, and writing skills gives them the shingles.
It takes a different kind of people – I understand.
A translator writing about translations is – more or less – preaching to the converted.
Then how does he get leads? How does he gain in popularity?
- Word of mouth?
- Awards and recognition?
- Testimonials?
- Originality?
- New concepts?
- Popularization of content?
I thought I could experiment with blogging so I picked one no-traffic blog and started posting a short post daily. There are no rhymes or reasons to the posts; the content relates the highlight of my day thus proving to be a light, eclectic content. Let’s see what differentiates both blogs.
At a first glance, it seems the professional blog would turn out more successful; informative and useful content should find and gain readers according to every blog posts of advice on blogging. I publish a monthly blog post since it provides a more elaborate content.
The personal blog is much lighter in content, easier to relate to, and updated daily.
I will let you compare the statistical data from both blogs and let you draw your own conclusions.
Interesting, to say the least!
Lessons learned from empirical data:
- High quality and breathtaking images do not guarantee success, even if you post great content
- Sharing on social media is not of much use
- There is no such thing as targeting an audience… All you can do is post and hope someone will use your exact phrasing in a search engine. Even there, I have seen first page results come up that were not even remotely close to the keywords I search for.
How much stock can we take in tips and “how to’s”?
11 CHARACTERISTICS OF HIGHLY INFLUENTIAL BLOG(GER)S
5 Common Characteristics of Successful Blogs
7 Traits of a Successful Blogger
It certainly makes you wonder…
So I need to pivot, but in which direction?
Feel free to leave comments.
Josée Couture 